In an age where environmental consciousness is becoming increasingly vital, and prevalent, sustainability in the luxury wedding industry is coming into conversation much more, and us vendors need to step up to the challenge. More and more couples are not only seeking opulence and elegance for their special day but are also looking for ways to ensure their celebrations are kinder to the planet. From breathtaking venues to exquisite floral arrangements, the luxury wedding sector is finding innovative ways to merge glamour with green practices. 

However as a florist I do see it as an obligation to support the environmental future of the planet, and minimise Wildflower & Willow’s environmental impact as much as possible. For me nature is at the heart of sustainable floristry, and who becomes a florist without a love of nature, right?!