Let’s talk making it easy – my automated processes…
As you may have read in my last blog post (if not go here to read it) I come from a corporate background so efficiency is super duper important to me. And I think it’s what makes me a little different from other wedding florists – it’s not all the time that you find a creative person that also bloody loves a good system, with thought through automated processes to make everyone’s lives a bit simpler!
I know how busy life is – believe me. And I know how busy life is for those working in corporate jobs perhaps, and trying to plan a wedding – that was me, and it’s exhausting! So when growing Wildflower & Willow I knew one of my major goals was to not only create stunning wedding florals, but also make everyone’s lives a little easier. I have invested time and money into making sure my systems and processes have been very well thought through, and make things easy for my couples. If I can make planning your special day just a little bit easier I’ll be a happy gal!
I found that as Wildflower & Willow became more established, the couples I was attracting were busier people. They have big jobs and busy social lives and they aren’t interested in the minute details – they just want a magical day and vendors they can trust to do that for them.
So I created bespoke Wildflower & Willow client portals to streamline communications and processes and keep everything in one place – we’ve all scrambled about looking for that lost email, it’s the worst and there’s none of that here!
Not only does it bring ease to the process of securing your wedding flowers, but it also really should be expected in my opinion – I mean if I can easily book any beauty appointment I need through Fresha there and then why should I need a ridiculously long email chain to sort out wedding details?
The automated processes bring simplicity, and take the stress away by ensuring I don’t have to ask you to make more and more decisions when you already have millions to make, or WhatsApp you to consider details that you don’t really need or want to worry about. I am all about a one-click process as much as possible!
“Kelly was a complete dream to work with. I was very apprehensive about picking the flowers for our wedding as was unsure of what or how much we should do. In the lead up to the wedding my job was pretty busy with travel, so the fact that Kelly was so organised was a huge support, and ensured everything went smoothly. We could not have been happier with the results on the day.”
So how does it work?
The first step on the journey is always getting in touch via email, or through the enquiry form on my website. I’ll then receive your enquiry and be in touch with you with a link to arrange your free initial consultation, or you can book that here too. If you want to take the next step can book your initial consultation at the click of a button, at a time that suits you – without any back and forths. I have a number of regular consultation times available at daytimes, evenings and weekends so that a suitable time can be easily found in most cases.
This response from myself will also contain a link to a wedding intro pack which outlines for couples how I work, next steps to take and an outline of my process. All of this info is available on my website – but again I know you are busy people so I would never assume you have dug through the website. It’s always best to present it in an easy document without anyone having to look for it.
After the initial consultation I’ll create a branded proposal document within a client portal that will outline details about your wedding, the kinds of florals we’ve discussed, a moodboard that will contain any images you have supplied as inspiration plus those that I provide following my own research into what I think will work for your day, a rough colour scheme, a list of arrangements we’ve discussed including any caveats and “nice to haves” should the budget allow and finally the total budget. This isn’t a small document!
The proposal issued allows for super easy booking if you wish to go forwards, with easy built in next step buttons taking you through a contract and confirmation of your proposal agreement all within the portal. You can sign the contract there and then, moving automatically into the invoice for your booking fee without any unnecessary communications from me!
You then will receive an official client welcome email with the links to your individual client portal that you can access at any time, and which we will use to house any documents or information needed!
Then off I go to start designing floral magic until around 8 weeks away from your wedding when I’ll drop an email to arrange a final consultation, again through the scheduling tool. A call link will then drop over to you with an automated link to an additional questionnaire that captures all those logistical details required for the big day – access details, schedules, alternative contact numbers (I will not be bothering the couple on their big day!), plus other supplier information. No endless WhatsApps figuring out the details!
I truly believe my couples are paying me not just for the gorgeous flowers, which frankly are worth it, but also for the experience of working with me and the client experience they get. I feel like in business we hear a lot of talk about client journey, and while I do believe that it’s important to have a mapped out path for this, for me it’s much more about the experience – is it easy, is it stress free, is it efficient with the couples time?
I go above and beyond to try and keep it simple, save you time, save your energy and relive the stresses and pressures of planning a magical day; whilst also making you feel special wherever I can!
I’m always aiming to give my couples complete peace of mind that their wedding is under control, and will be as magical as they always dreamt it would be – and that to me means the details, the processes and the thought behind it all is very, very important.
